SEO strategies can be a powerful tool for increasing traffic and improving search rankings for websites. Such as How PrintersJet Increased Website Traffic.
Just 2 months ago, in December 2020, the website’s traffic was at an all-time low of 49 visitors per day. Through careful implementation of a range of SEO strategies, however, printersjet.com has been able to more than triple its website traffic to over 300 visitors per day.
This case study will provide a deeper analysis of what precisely triggered this surge in website visits and provide concrete evidence that these SEO tactics have been effective.
Keyword Optimization
It was apparent right away that keyword optimization was of paramount importance for printersjet.com due to its niche nature––and so we focused heavily on pinpointing and optimizing key phrases associated with the site’s products and services.
We identified dozens of target keywords from both broad to long tail queries, as well as generated new ones where possible by analyzing competitors’ content and metadata.
We then targeted these words across all web pages, titles tags, meta descriptions, and alt text attributes while also avoiding keyword stuffing risks – all to ensure our focus words were correctly utilized throughout our pages’ content and displayed prominently when someone would search for one of them using a major search engine like Google or Bing.
Content Strategy
We implemented a content strategy to improve traffic and develop our ranking further. We started by creating high-quality, relevant blog posts which provided readers with useful information about printers and the printer industry at large.
These pieces were then optimized for search engines through careful implementation of strategic keyword placement and incorporation of both internal and external links––all in an effort to help increase the visibility of our website.
We also sought to improve overall engagement by optimizing page load speeds, improving user experience with more visually appealing content, and creating an editorial calendar to ensure regular updates were being made.
Technical SEO
As part of our technical SEO efforts, we conducted a comprehensive website audit to analyze any existing performance issues. We identified and addressed several problems with broken links, 404 errors, XML sitemaps, and indexability––all of which were impacting the site’s visibility in search engines.
We also optimized the loading speed of each page using caching and compression, as well as implemented features such as Accelerated Mobile Pages (AMP) to ensure the website was mobile-friendly.
Link Building
We also heavily prioritized link building for printersjet.com; external links pointing back to the site increase authority on SERPs (Search Engine Results Pages) and generate organic referral traffic from sources like major blog sites or industry directories alike. Nick considers backlinks one of the most important factor to rank :
To achieve this goal we developed strategic partnerships with other related websites that could promote our page within their own platform by including links back to relevant articles on our landing page within their own content
This resulted not only in increased viewership but also high-authority backlinks which adds even more clout with search engines when it comes time for them to rank results based upon relevance score algorithms employed by modern search engines such as Google’s PageRank system or Microsoft’s Bingbot indexes.
Analytics and Reporting
Finally, we tracked our progress at each step of the way through Google Analytics and Ahrefs which provided insights such as total website visits and organic search traffic month-over-month. This allowed us to quickly identify any low performing areas and make necessary adjustments to ensure maximum effectiveness when it came time for updates or changes.
Results
So what were the tangible results? After two months of diligence applying these techniques PrintersJet saw tremendous growth: their daily average visitor count had gone up from just 49 visitors per day at the start of this experiment to over 300 visitors per day today—a sixfold increase! Impressively enough click-through rates from organic sources also saw an increase from 2% in December 2020 to 10% now — clear proof positive that SEO strategies do indeed work when applied correctly!
